In today’s competitive digital landscape, visibility on Google is everything—especially for local businesses. One of the most underutilized tools in the local SEO toolkit is the Google Business Profile (formerly Google My Business) post feature. For business owners trying to attract more foot traffic or local leads, leveraging GMB posts the right way can be a game changer. As a digital marketing agency in New Orleans, we at GeauxTo Group have helped countless local brands use this feature to boost engagement, traffic, and conversions.
Why GMB Posts Matter for Local Visibility
When someone searches for your business or services you offer, your Google Business Profile is often the first thing they see. Within this profile, GMB posts show up prominently and offer a way to communicate directly with potential customers—before they even click to visit your website. These posts act like mini-ads, updates, or announcements right on your Google listing, and they’re especially effective at drawing attention during critical moments of intent.
Imagine a potential customer searching for “best BBQ restaurant near me” or “emergency plumbing New Orleans.” If your GMB post highlights a current promotion, glowing review, or a timely offer, it can be the factor that nudges them toward calling, clicking, or visiting your location.
Types of GMB Posts That Attract Customers
There are several post formats available in Google Business Profile, and each one serves a distinct purpose. What’s New posts allow businesses to share general updates, behind-the-scenes info, or customer stories. Offer posts are ideal for time-sensitive discounts or special promotions. Event posts help announce upcoming events or seasonal happenings. And Product posts let you showcase featured items or services with pricing and photos.
As a digital marketing agency in New Orleans, we often recommend a mix of all four types to keep your profile active and engaging. Posting consistently keeps your business top-of-mind and signals to Google that your listing is active, which can positively impact local rankings.
How to Create a High-Converting GMB Post
To make your posts stand out, quality and clarity are key. Start with a strong headline—something benefit-driven like “Free Roof Inspections This Month” or “Get 20% Off Pressure Washing Services.” Use an eye-catching image or graphic that reflects your brand and message. In the body of the post, provide essential details but keep it brief. Include a clear call to action (CTA) such as “Call Now,” “Learn More,” or “Visit Us Today.”
Avoid generic language and always tie your content to your customer’s pain points or desires. Whether it’s “breathe easier with a clean air duct” or “beat the heat with our summer AC specials,” your message should be focused on value. And don’t forget: every post should include a link or CTA button that leads to an action—be it calling your business, visiting your website, or redeeming an offer.
Optimize for Local Relevance and SEO
One of the most powerful aspects of GMB posts is how they contribute to local SEO. Use localized keywords in your post text—think “custom awnings in New Orleans” or “lawn care services in Metairie.” Even though Google doesn’t use the text in GMB posts the same way it does website content, including location and service keywords can reinforce your local relevance.
Consistency also plays a huge role. Businesses that post regularly tend to rank better and show more activity signals, which Google favors. At GeauxTo Group, we monitor client GMB profiles weekly, ensuring fresh, keyword-rich posts are always in place.
Measure Results and Adjust Your Strategy
GMB provides insights for every post, including views and clicks. Tracking which post formats and topics perform best will help you refine your strategy. Did your coupon offer get more clicks than your “behind the scenes” photo post? Did a post with the keyword “roofing New Orleans” outperform one with a generic headline?
Let the data guide your content moving forward. We’ve seen local businesses double their profile engagement just by aligning their GMB content strategy with what their audience actually responds to.
Partner with a Local Expert for Best Results
While GMB posts may seem simple, their strategic value is immense. Consistent, optimized posting can elevate your profile, improve rankings, and turn online searches into real-world customers. But like all parts of your digital presence, they work best when part of a bigger plan.
At GeauxTo Group, we specialize in helping businesses grow through smart, tailored digital strategies. As a trusted digital marketing agency in New Orleans, we know what it takes to stand out locally—from Google Business Profile optimization to local content creation and reputation management.
Ready to turn your Google listing into a customer magnet? Contact GeauxTo Group today and let us help you dominate your local market.
