What's New in the industry

What Is CRM and Why Local Businesses Can’t Afford to Ignore It
In the competitive world of local business, building and maintaining strong customer relationships is no longer optional—it’s essential. Customer Relationship Management (CRM) refers to the strategies, technologies, and tools businesses use to manage interactions with potential and existing customers. More than just a contact database, CRM systems help businesses track

Why Your Business Needs AI Chat Setup—Not Just a Live Chat
In today’s fast-paced digital world, customers expect quick, personalized, and 24/7 communication. Many businesses rely solely on live chat to meet this demand, but while live chat can be helpful, it has its limits. If your goal is to provide seamless, round-the-clock support while increasing conversions, an AI chat setup

Why Google Business Profile Is More Powerful Than Your Website
When most businesses think about their online presence, the first thing that comes to mind is their website. While a professional website is still essential, Google Business Profile (GBP) has quickly become one of the most influential tools for driving visibility, engagement, and conversions—especially for local businesses. As a digital

Why Reviews Are Your Strongest SEO Tool
Online reviews have become one of the most powerful factors in shaping your business’s visibility, credibility, and success. Whether you run a local shop, a service-based business, or a national brand, your Google Business Profile (GMB) plays a critical role in attracting customers. At GeauxTo Group, a leading digital marketing

Why Every Local Business Needs Multichannel Communication
Customers expect to engage with businesses in more ways than ever before. Whether it’s through social media, email, text, or phone calls, people want convenience, speed, and clarity. For local businesses trying to stay competitive, multichannel communication isn’t just a perk—it’s a necessity. At GeauxTo Group, a digital marketing agency

How to Use GMB Posts to Bring in Local Customers
In today’s competitive digital landscape, visibility on Google is everything—especially for local businesses. One of the most underutilized tools in the local SEO toolkit is the Google Business Profile (formerly Google My Business) post feature. For business owners trying to attract more foot traffic or local leads, leveraging GMB posts