E-commerce
E-commerce marketing is a tactic to drive consumers to a company’s website and then converting that traffic to product purchases. When done correctly, this marketing will create customer loyalty, build brand awareness, and increase bottom-line sales from the website. There are 100’s of ways to implement this type of marketing, and depending on the product and target audience, it will determine the best steps forward. From focusing on SEO to social media ads and everything in between, Geauxto Group helps companies find that niche of customers to sell a company’s products. We look at all the details when running e-commerce campaigns. A strong brand identity, combined with highly effective marketing, has the power to ensure new loyal customers.
Have you ever heard the quote, “If you build it, they will come”? It is a memorable quote, but it is not necessarily true that just having a great product will bring the masses. In today’s world, people have so many choices that you have to target your customer actively. This active targeting will require frequency and consistency with a unified message of a company’s product across all platforms.
After successfully finding your audience and bringing them to the website to purchase, upsell opportunities are imperative. During this process, collecting data throughout the entire process is essential. It will help drive the e-commerce campaign to be even more successful with understanding what offers and actions taking place are the most effective.
"80% of Internet users in the US have made at least one purchase online"
"By 2040, around 95% of all purchases are expected to be via ecommerce"
Brand Identity
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home.
Website
Built with conversion in mind, we design websites that elevate your company's brand and communicates your message effectively.
SEO
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Copywriting
Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action.
SEM
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
Social Media
Social Media is a powerful platform to connect with your audience to build your brand, increase sales, and drive website traffic. It is also one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility.
Affiliate Marketing
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply promotes that product and earns a piece of the profit from each sale made.
E-commerce
E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. Direct sales from a company's website or selling on Amazon are excellent examples of e-commerce.
Trade Shows
Are you planning on bringing your company to a trade show? Do you want your booth to be busy? We have just the right ideas and experience to make that happen.
